Campaigns built at the vertex

Selected engagements where integrated strategy, media, creative and analytics produced measurable outcomes for brands across Southeast Asia.

Case Studies

Results anchored in evidence

Every project below reflects our vertex operating model — unified teams, shared KPIs and attribution methodology clients can verify independently.

Ecommerce growth campaign dashboard
Ecommerce · Paid Social · CRO

Regional D2C skincare — ROAS recovery

A Singapore-headquartered skincare brand had plateaued after scaling Meta spend without refreshing creative or landing pages. Media Vertex rebuilt the account structure, launched a 12-variant creative testing programme and deployed segment-specific landing pages within three weeks.

Outcome: Blended ROAS improved 34% within eight weeks. Cost per acquisition dropped 22% while maintaining revenue volume across SG, MY and PH markets. Incrementality testing confirmed 78% of attributed conversions were genuinely incremental.

Fintech user acquisition campaign results
Fintech · Paid Search · Analytics

Digital wallet — regulated market acquisition

A fintech client needed compliant user acquisition in Singapore with strict ad policy constraints and complex conversion tracking across app install, KYC completion and first transaction. We restructured Google and Apple Search Ads campaigns, implemented server-side event tracking and built an executive dashboard tied to verified account activations.

Outcome: Verified activation cost reduced 41% over six months. Search impression share on branded terms reached 94%. Attribution discrepancies between platform and internal CRM narrowed from 28% to under 6%.

B2B SaaS — LinkedIn pipeline

Full-funnel LinkedIn campaign for an enterprise SaaS vendor targeting CFOs and finance directors across ASEAN. Lead quality score improved 2.1x through audience refinement and landing page personalisation by industry vertical.

Travel — seasonal demand capture

Performance Max and search campaigns for a regional travel operator during peak booking windows. Dynamic creative tied to live inventory pricing drove a 19% uplift in booking conversion rate versus the prior season.

Health & wellness — subscription growth

Paid social and CRO engagement for a subscription wellness brand. Creative refresh cadence increased from monthly to weekly, reducing frequency fatigue and extending campaign lifespan by an average of 23 days per ad set.

Client names are withheld where confidentiality agreements apply. Detailed case write-ups and reference calls are available during the proposal stage for qualified enquiries. Metrics shown reflect past client work under specific budget, market and product conditions — they illustrate our reporting methodology, not a promise of future performance for your brand.

Every engagement begins with agreed KPIs, a media mix plan and a reporting cadence our clients can audit independently. We do not fabricate logos, awards or partner badges, and we never present anonymised examples as guaranteed outcomes.

Engagement Models

How we partner

Project-based

Defined scope engagements — growth audits, tracking rebuilds, campaign launches or creative sprints with clear deliverables and timelines.

Retainer

Ongoing management across one or more service lines with weekly operating cadences, shared dashboards and dedicated team allocation.

Embedded squad

Media Vertex specialists integrate with your in-house team — attending standups, sharing tools and co-owning KPIs as an extension of your growth function.

Want results like these?

Tell us about your growth challenge. We will assess fit and propose an engagement model within 48 hours.

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